Mad Gabs
history of Mad Gabs
  Gab
Gab dodges college homework (swearing never to have a job that requires math) by making lip balm. Her strategy fails because too many people like the balm. Soon she's selling it in local stores and math comes in pretty handy.
Gasoline Alley
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Told she "doesn't know what she's doing," Gab takes her business out of the kitchen and into a business incubator (apparently it's not as hot as those other kinds of incubators; which is a good thing). Nearly a year later she graduates and heads to Maine.
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QVC
Gab makes an appearance on QVC and sells more Lip Lube in 4 minutes than she sold in all of 1996 (yet again, math comes in handy). She takes the money from those sales and whips up her first batch of her Shea Butter moisturizer (then called Elephant Lube) which is soon featured in over 30 national and international magazines.
Gab  
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Gab (who now knows a lot more about what she's doing) wins the Small Business Administration's Young Entrepreneur of the Year award.
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  Community
The Mad Gabs family grows steadily, and now provides ongoing work for a group of developmentally challenged adults. All of this helps the company land the Maine Businesses for Social Responsibility Eagle Feather Award. Gab discovers the horrors of paraffin and starts making soywax candles.
Mad Gab products  
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After years of listening to feedback, Mad Gabs launches into a complete repackaging of its product line. It's a lot of work (and yes, math comes in handy once more) but the results make it worthwhile: whimsical, fun, and feminine, Mad Gabs is ready for whatever is next...
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  Mad Gab products
With the re-launch behind us, we concentrate our energy on new products, new designs, and new markets. The animal family grows into a veritable menagerie, with bears and lobsters joining our ever popular Moose. National magazines continue to highlight Mad Gab’s green efforts as well as our playfully packaged and fantastically natural products!
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