Meet Gab
Our very true story is at the heart of who we are. It all started when our founder, Gab, was 19 and stumbled upon a lip balm recipe.


We're Different.
We're woman owned & run by a squad of moms in Maine. Each order includes a whole lotta love & good vibes–and gives back through our GabGirls program, teaching girls about meaningful work & business.
Moose Goop is here!
After many years of requests—we did it! A no-mess, roll-up tube of moose-turizing goodness.
Slather on hands, cheeks, lips, feet, knuckles, elbows—wherever you’re parched.

Mad Gab's Favorites:
For our retailer friends!
We hope you'll find us on Faire!